Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
Online promotions are often one of the least used marketing tools on a website - not because they are ineffective, but because they are not well understood. The Placemaking Group can help define what type of online promotion might be right for your organization.
Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.
The ability to make meaningful connections, nurture relationships and influence media is an important part of your online marketing strategy. Reactive public relations is no longer enough; we assist clients in building authority, trust and credibility in their respective industries, with a proactive and integrated approach to digital and online PR.